Luonto practices sustainable manufacturing. It’s done simply because it’s who we are and where we come from. Whether it’s how we re-purpose our wood dust to form pellets for use a fuel for heating our production lines, or how we partner with local artisans who use our scraps instead of just considering it waste.
Forests in Finland are typically harvested once per generation, roughly every eighty years. Our family’s forest is nearing the end of its lifecycle and will soon be harvested. Afterward, preparations are made for the following generation’s care until it’s once again ready for harvest.
Since the 17th century, management of Finland’s forestry has been under government control. About a hundred years ago the emphasis on sustainable yields began, ensuring growth is always more than yield. Finland’s forestry land is comprised largely of Northern Europe’s native Nordic Spruce. Nearly 70% of Finland’s timber output is exported globally.
Here at Luonto, we strive to partner with vendors who support our efforts, minimize our carbon footprint, secure our longevity and deliver fine functional furniture for many more years to come.
Living Room
Living Room
Living Room
Accent Chairs
Living Room
Living Room
Living Room
Living Room
Living Room
Living Room
Living Room
HANDMADE IN FINLAND - SINCE 1964 In 1964 Pentti Viitala created our company with the idea that high quality furniture should be available at fair prices. While the company has grown substantially in it’s 53 years of business, this one simple word has been passed from one generation to the next and remains the foundation of everything we do, quality. For us quality is not just the raw materials which we use but also the skilled craftsmen, manufacturing processes, support staff, design, comfort and more. Quality in our eyes is the full package and that is what we aim to deliver. To this day Luonto Furniture remains family owned and operated, enabling us to stay true to our beliefs. Sacrificing margin over quality and profit over people, we have been able to maintain our standards throughout the decades and we believe this is what will keep our business moving forward for generations to come. As a result of the strict adherence to our family values, Luonto Furniture is able to be transparent in every aspect. We want our customers to know every detail down to the frame of their furniture so they are 100% confident in what they are buying. Every detail matters and that is why we invite our customers inside our production. There you will find all the quality raw materials you would expect but also much more, our employees. On average our employees have been with us over 20 years. That is a testament to the pride they take in their work and the level of professionalism and experience we are fortunate to have in our workforce. Our sustainable manufacturing processes provide a clean and safe environment for our employees as well. These processes are something deeply rooted in our culture and have been developed over the history of our business, practices which we certainly believe support our mission of quality. With a focus on design with function, Luonto Furniture maintains our commitment to quality in every aspect of the business. We hope you enjoy our products as much as we do!