Since the beginning of our story when our grandfather Pentti founded this business, quality was the purpose of everything we do. Quality is our lifeblood, our passion. Establishing our Quality Standard has been vital to upholding our high expectations on every product we design, build and deliver.

Built into the very fabric of our brand is our quality standard, experience Luonto; experience quality. Within every step of our process – from design to material selection, through production, finishing, packaging and delivery, we have rigorous tests all furniture passes to ensure each step in the production cycle is completed at par with our high standard.

It’s in our nature, to value every hand that is involved in our production process, and so we have established a culture of excellence by providing performance base incentives, rewarding high quality production over high quantity production. Doing so heightens our production teams’ attention to detail, while encourages overall occupational wellbeing, and unifies everyone under our vision, making high quality furniture available for fair prices, while meeting the standard we promise.

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HANDMADE IN FINLAND - SINCE 1964 In 1964 Pentti Viitala created our company with the idea that high quality furniture should be available at fair prices. While the company has grown substantially in it’s 53 years of business, this one simple word has been passed from one generation to the next and remains the foundation of everything we do, quality. For us quality is not just the raw materials which we use but also the skilled craftsmen, manufacturing processes, support staff, design, comfort and more. Quality in our eyes is the full package and that is what we aim to deliver. To this day Luonto Furniture remains family owned and operated, enabling us to stay true to our beliefs. Sacrificing margin over quality and profit over people, we have been able to maintain our standards throughout the decades and we believe this is what will keep our business moving forward for generations to come. As a result of the strict adherence to our family values, Luonto Furniture is able to be transparent in every aspect. We want our customers to know every detail down to the frame of their furniture so they are 100% confident in what they are buying. Every detail matters and that is why we invite our customers inside our production. There you will find all the quality raw materials you would expect but also much more, our employees. On average our employees have been with us over 20 years. That is a testament to the pride they take in their work and the level of professionalism and experience we are fortunate to have in our workforce. Our sustainable manufacturing processes provide a clean and safe environment for our employees as well. These processes are something deeply rooted in our culture and have been developed over the history of our business, practices which we certainly believe support our mission of quality. With a focus on design with function, Luonto Furniture maintains our commitment to quality in every aspect of the business. We hope you enjoy our products as much as we do!

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