Founder | Owner
Travis Garrish, a California native, has worked in the furniture industry since the very first job he took out of high school. After working at several stores and learning the ins and outs of the ever-changing industry, Travis’s entrepreneurial spirit got the best of him. He pooled all his savings, assets, and all the credit he could muster to open Forma Furniture- which became a reality in 2004. Since the opening of Forma in Fort Collins, the surrounding city has grown from a “quaint town” to a bustling small city and the furniture industry has grown right along with it. Despite this growth- Travis has stayed true to his commitment; delivering the highest quality products by the most well-trained, friendly knowledgeable staff. After nearly 20 years- Forma has expanded to 2 locations as well as an online store and now serves the Front Range as the “go-to” store for premier Colorado modern furniture.
When Travis isn’t working, he likes to spend time with his family and enjoys playing golf. He appreciates the arts and is very active in the community.
“Travis has been very accommodating and flexible with us and we greatly appreciate his superior customer service.”- Jeanne Millikin
Assistant Manager | Design/Sales Consultant
Bailey didn’t just step into the Forma family, she leaped! Bailey came onto the scene with a keen eye for design that she further developed over the years through practice and training. Now she is our go-to design specialist. Bailey is one of those one-of-a-kind, spunky fun people you rarely ever have the pleasure of meeting. She collects vinyl, paints, and plays video games. On top of that- she sings! Our advice? Don’t compete with Bailey… anything you can do, she can probably do better!Designer Services by Bailey
If you have been to Forma Furniture in Fort Collins anytime in the last decade, there is a good chance that you met Connie. Connie is one of the most kind, helpful people in the industry (or in general) that you will ever meet. She is well known for her love of dogs and is sure to always keep a jar of biscuits on her desk for any customers that bring their furry friends while they browse the store.
“Connie Allen served us extremely well, and blended a delightful and enthusiastic personality with an excellent knowledge of the products on the floor.”- Mark B.
Shannon found her place at Forma a little over a year ago, and it couldn’t have been a better fit! Shannon knows how to find the perfect design solution for any home and the perfect piece of furniture for any space. When she isn’t at the store assisting customers, you can often spot her zooming around the nearby neighborhoods on her electric scooter. Shannon enjoys collecting crystals and vinyl, she loved plants and thrift shopping and she relishes the time she spends with her dog, Nala.
Design and Sales Consultant
Jamie comes across as an upbeat and innovative person. Her strong leadership skills and background in the industry made her an ideal candidate for the job- and she slid into the position seamlessly! Like many members of the Forma family, Jamie loves animals (as reflected in her Vegan lifestyle). She also enjoys spending term with her family and reading.
Jamie is a skilled Interior Design specialist with more than 20 years of experience in the field. If you want to learn more about her expertise, click hereDesign Services by Jamie
Rebekah is the newest member of our sales team, and she arrived on the scene with enthusiasm and a talent for design. Rebekah has some unique hobbies such as collecting taxidermy bugs (yes, you read that correctly). She also loves sewing and baking (hopefully, not with the taxidermy bugs).