Luonto

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HANDMADE IN FINLAND - SINCE 1964 In 1964 Pentti Viitala created Luonto with the idea that high quality furniture should be available at fair prices. While the company has grown substantially in it’s 53 years of business, this one simple word has been passed from one generation to the next and remains the foundation of everything they do, quality. For them quality is not just the raw materials which we use but also the skilled craftsmen, manufacturing processes, support staff, design, comfort and more. Quality in our eyes is the full package and that is what we aim to deliver. To this day Luonto Furniture remains family owned and operated, enabling them to stay true to our beliefs. Sacrificing margin over quality and profit over people, they have been able to maintain our standards throughout the decades and they believe this is what will keep our business moving forward for generations to come. As a result of the strict adherence to their family values, Luonto Furniture is able to be transparent in every aspect. They want our customers to know every detail down to the frame of their furniture so they are 100% confident in what they are buying. Every detail matters and that is why they invite our customers inside our production. There you will find all the quality raw materials you would expect but also much more, our employees. Their sustainable manufacturing processes provide a clean and safe environment for their employees as well. These processes are something deeply rooted in thier culture and have been developed over the history of our business, practices which we certainly believe support our mission of quality. With a focus on design with function, Luonto Furniture maintains our commitment to quality in every aspect of the business. At Luonto, they strive to partner with vendors who support their efforts. They strive to minimize their carbon footprint, secure their  longevity and deliver fine functional furniture. We hope you enjoy thier products as much as we do!